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LoftCurrentWorks

Data Privacy Policy

We value your privacy at LoftCurrentWorks

Effective Date: February 20, 2026 | Last Updated: February 20, 2026

Data We Gather

Personal Information You Provide

When you reach out for corporate floral arrangements or gift services, we collect details you willingly share. This includes your name, business name, email address, phone number, delivery addresses, and specific requirements for your floral needs. We also collect payment information when you place orders, though this is processed securely through our payment partners.

For our corporate clients, we may gather additional business details such as company registration information, preferred delivery times, and budget parameters. This helps us tailor our service to your organization's needs.

Information Collected Automatically

Our website automatically gathers certain technical data when you browse. This includes your IP address, browser type, device information, and how you navigate through our site. We use this data to improve site performance and understand how clients discover our services.

Important: We do not collect more personal information than is necessary to provide our flower arrangement and delivery services. Your privacy is central to how we operate our business.

How We Use Your Information

We use your personal information primarily to fulfill flower orders and deliver excellent customer service. This includes processing orders, coordinating deliveries, creating custom arrangements based on your requirements, and communicating about your service needs.

We also use information to improve our services and website experience. This helps us understand which corporate floral services are most valuable to our clients and how we can better serve the business community in United Kingdom.

Order Processing: Managing your flower orders, deliveries, and payment processing
Communication: Responding to inquiries, providing updates, and customer support
Service Improvement: Analyzing feedback and usage patterns to enhance our offerings
Business Development: Creating tailored corporate programs and subscription services

Information Sharing and Disclosure

LoftCurrentWorks respects your privacy and does not sell your personal information to third parties. We only share information when necessary to provide our services or when legally required.

Service Partners

We may share necessary information with trusted service partners who help us operate our business. This includes delivery partners, payment processors, and technical service providers. These partners are contractually obligated to protect your information and use it only for the specific services they provide to us.

Legal Requirements

We may disclose information if required by law, court order, or government request. We may also share information to protect our rights, property, or safety, or the safety of our customers and employees.

Data Security Measures

We treat the protection of your personal data with utmost seriousness and employ suitable technical and organizational safeguards to guard it. This involves secure storage, encrypted transmissions, and restricted access to personal data inside our organization.

Secure Storage

Your personal data is kept in secure systems with access controls and ongoing security monitoring.

Encryption

Sensitive data transfers are encrypted to safeguard information as it travels between your browser and our services.

Limited Access

Access to customer information is restricted to staff who require it to deliver services.

Although we deploy robust security measures, no online transmission method is completely secure. We continually enhance our security practices to defend against evolving threats.

Your Privacy Rights

You have important rights regarding your personal information. Depending on applicable laws, you may have the right to access, correct, delete, or restrict the use of your personal information.

Access: Request a copy of the personal data we maintain about you
Correction: Update or correct inaccurate personal information
Deletion: Request deletion of personal information (subject to legal retention requirements)
Restriction: Limit how we process your personal information in certain circumstances
Portability: Request transfer of your data in a structured, commonly used format

To exercise these rights, please contact us using the information provided at the end of this policy. We will respond to requests within a reasonable period as required by applicable law.

Data Retention

We keep personal information only as long as needed to deliver our services and meet legal obligations. Retention periods vary by data type and purpose.

Typical Retention Periods:

  • Customer contact and order information: three years after the last service interaction
  • Payment transaction records: seven years for tax and accounting requirements
  • Website analytics data: around two years for service improvement analysis
  • Marketing communication preferences: Until you unsubscribe or two years of inactivity

Cookies and Site Tracking

Our site uses cookies and similar technologies to enhance your browsing experience and understand how visitors interact with our site. Cookies help us remember your preferences and evaluate site performance.

You can adjust cookie preferences through your browser settings. However, disabling certain cookies may affect how the site functions. For detailed information about our cookie practices, please review our Cookie Policy.

Third-Party Links

Our site may include links to external websites or services. This privacy policy covers only LoftCurrentWorks and our site. We are not responsible for the privacy practices of third-party sites.

We encourage you to review the privacy policies of any third-party websites you visit through links on our site.

Policy Updates

We may update this privacy policy from time to time to reflect changes in our practices, services, or legal obligations. When major changes occur, we will update the "Last Updated" timestamp at the top of this policy.

Please take a moment to review this policy periodically so you know how we safeguard your privacy.

Contact Us About Privacy

If you have questions about this privacy policy, wish to exercise your privacy rights, or have concerns about how we handle your information, please reach out.

Contact Us About Privacy

LoftCurrentWorks Privacy Team
43 Floral Lane, London
London, United Kingdom W1A 1AA

Email: [email protected]
Phone: +44 20 7946 0958

For privacy-related inquiries, please include "Privacy Request" in your subject line and provide as much detail as possible about your request. We strive to reply to all privacy requests within five business days.